More than half a century after their break-up, the Beatles’ multi-generational appeal consistently finds them at the top of contemporary music polls and, once again, at the top of the charts. But how did four musically untrained teenagers evolve into the most popular rock n’ roll group of all time? The same way they learned how to tap into bedrock business principles utilized by successful organizations - sheer talent and years of hard work.

During this entertaining, educational, and music-filled 45 minutes, the audience will learn how, as the Beatles’ de-facto CEO, John Lennon recruited the best talent he could find; how the group diversified their delivery systems to influence the direction of music, fashion, literature, and film; how their seemingly casual appearance belied a work ethic sharpened long before the release of their first record; and why John, Paul, George, and Ringo were collectively committed to delivering a product that exceeded expectations. Always.

With these lessons, audience members will have a greater appreciation for the musical and business skills of the Beatles — and leave, knowing ways they can apply the same levels of excellence into their personal lives and careers.

A student of their music and the only presenter who lectures on the Beatles aboard the ships of the Cunard Line, Gary’s presentation hits home with international audiences – and will hit home with organizations, associations, and team members as well. Yeah! Yeah! Yeah!