More than half a century after their break-up, The Beatles’ multi-generational appeal consistently places them at the top of contemporary music polls and, over and over, at the top of the charts.

But how did four self-taught teenage musicians in a Liverpool bar band evolve into a cultural force that continues to change the world? The same way they intrinsically recognized bedrock business principles still utilized by every successful organization.

During this entertaining, educational, and music-filled presentation the audience will learn how John Lennon, The Beatles’ de-facto CEO, recruited the best talent he could find; how the group diversified their delivery systems to influence the direction of music, fashion, literature, and film; how their seemingly casual approach belied a work ethic sharpened long before the release of their first record; and why John, Paul, George, and Ringo were collectively committed to delivering a product that always exceeded expectations.

In this presentation you will learn:

• Why good leaders always choose top talent (even at the risk of their own power)
• The importance of recognizing assets, eliminating liabilities, and adjusting as necessary
• That successful organizations create products no one can equal
• How brand recognition ensures customer loyalty
• Why it’s crucial to seek input from every level of the organization
• How strategic capital investments (and confidence) can fund exponential growth
• That the “fair deal is the right deal”

Best for All Audiences